Search Engine Optimisation
Search Engine Optimisation (SEO) is a process of enhancing the visibility of a website or web page in a search engine's unpaid results. By optimising a website or web page for search engine algorithms, it can help to increase the amount of organic traffic that is directed to the page. This can be achieved through a variety of techniques, such as keyword research, content optimisation, link building, and more. SEO is an ongoing process that requires dedication and effort to ensure that a website or web page is visible and competitive in the search engine results.