At Pursuit The Label, we believe in creating trend-driven swimwear with a purpose. Our London-born brand is focused on sustainable design, using the highest quality recycled fabrics to create luxurious pieces that you will lovingly wear season after season. With stylish cuts and vibrant colours, our swimwear collection is designed to make you feel beautiful and confident in your own skin. Join us as we encourage an ethos of Buy Less, Buy Quality so you can look and feel amazing while also doing something positive for the environment!